We collaborated with the social marketing team to create branding around a holiday sweepstakes. Utilizing social media influencers, we played off the word "haul," which is a popular term in blogger lingo, to create our title, "Hauliday Sweepstakes." Assets included mobile and desktop landing pages and social media posts, both animated and static.
Mobile Landing Page - Social media posts would drive to this microsite
A sampling of social media posts, showing our influencers and teasers for the sweepstakes prize reveal
A sampling of posts teasing the campaign and also revealing the ultimate prize.