NADA is the most premiere event for Cox Automotive and one of the biggest events in the automotive industry. With each year, brands are rolling out new products and this is the place you want to be when you launch. I worked to create a cohesive and seamless booth design for the Autotrader, Kelley Blue Book and Dealer.com brands.
Moodboard for garage-themed bar experience option
Mockup for proposed garage-themed bar experience
Mood board for sleek and futuristic bar experience option
Mockup for futuristic bar experience - this was the chosen concept by the client.